I have worked with online jewelry stores, and noting that there are number of factors that help to increase the sales. But first of all you should know that selling jewelry online requires following things:-
1. WEBSITE (Create a website for your business; I know that this is not a simple task for jewelry line people because creating website requires technical computer skills, but don’t worry you can contact to website development companies in your local area, and made your website according to your needs.)
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| LAYOUT OF WEBSITE HOMEPAGE |
2. SEO of Website (well you think what SEO is? I will explain you. SEO of website is promotion of your website in major search engines like Google, Yahoo, and Bing. Daily many people across the world take help of this search engines to find their queries, and once your site is listed in this major search engines you can get huge traffic to you website from there, and this is first step of increase sale for your jewelry items. For doing SEO of website you can take help of the SEO service providing companies in your area.)
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image showing customer query "925 silver gemstone rings" and indiagems.com (SEO Website in yellow color) appears in top. |
Once you create your website and start SEO, your half of the work is done.
Now you have to focus on engaging your existed customers and make new customers, but how?
1. Information: - It is necessary to provide customers with as much information of products as you can. The more information you provide the more sales you will make.
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| PRODUCT DESCRIPTION LAYOUT FOR WEBSITE |
2. Purchasing Experience: - It is important to provide interactive and interesting purchasing experience. The latest trend in online jewelry retail comes in the form of 3D jewelry display, which allows the customers to see the jewelry from each and every angle.
3. Educating Customers: - To help them understand that they are purchasing a piece of art made from high quality materials. Educating customers build value in your jewelry.
4. Up sell your jewelry: - up sell is helping a customer decide to purchase more of your jewelry.
Example for up selling: - (Suppose “A” is the seller of jewelry, and “B” is the customer.)
“B” is purchasing a pearl necklace of $ 40.
“A”:- We have also great set of pearl ring ($5) and pearl earring ($10), which is beneficial match for your necklace.
“B” :- (If she is convinced) Yes all this three items would make a great outfit. You also take order of this ring and earring, and pack all three items.
In this way in just couple of minutes you made an extra $ 15. You can also Download e-books describing that how to increase your sales.
In this way in just couple of minutes you made an extra $ 15. You can also Download e-books describing that how to increase your sales.
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